OTO Cabs: At just 21, Noida’s Lucky Gupta is set to roll out what may be India’s most driver-centric ride-hailing platform—OTO Cabs. Founded with empathy, justice, and a desire to create lasting change, Lucky’s goal is deceptively simple yet potent: to provide cab drivers the financial respect they deserve and passengers with a service that’s human, reasonable, and dependable.
Soon to be launched in Delhi-NCR, OTO Cabs is making a splash in the market. In contrast to typical platforms that claim high commissions on every ride, OTO operates on a zero-commission platform. The drivers receive 100% of the fare, and they pay a modest, fixed subscription amount. This helps their returns become stable and not affected by arbitrary commission deductions.
I’ve worked with drivers driving 12-14 hours per day and come home with enough just to barely feed their family,” Lucky said. “If we can anticipate clean vehicles and smiling faces while the individual sitting in the cab is worn down, undercompensated, and treated rudely, it doesn’t surprise me at all.” That feeling led him to create a system where the driver isn’t a cog within but an owner—the owner being in partnership.
OTO Cabs also is designed to cost less than it does today, emphasizing value instead of volatility. Lucky knows affordability doesn’t mean sacrificing driver incomes—particularly where the middle margin is eliminated. With a subscription model, riders know what they pay upfront and get honest, transparent fares that don’t soar every time there’s increased demand.
The platform is being developed on the Open Network for Digital Commerce (ONDC), giving it a robust tech foundation and enabling it to scale in India in a fair and open environment.
Lucky Gupta OTO Cabs: Redefining Ride-Hailing with Transparency and Fairness
But what really makes Lucky stand out is his strong bond with drivers. He talks to them regularly, hears their gripes, and incorporates that into fine-tuning OTO’s policies. From providing support networks to assisting with documentation, training, and safety, OTO is becoming something more than a cab company—it’s a driver movement.
With a nationwide rollout scheduled after its Delhi-NCR launch, Lucky is already setting the stage for expansion.
In a world racing after profit margins and market share, Lucky Gupta is racing after impact. His vision for OTO Cabs isn’t merely improved rides—it’s a vision of creating a better life for those who enable those rides.
And with such leaders as him at the helm, the road ahead is bright—for drivers, riders, and the nation.
